Closing a series of seminars dedicated to Collective Action, Strategy, and Practice[1], the first annual Society and Organizations workshop was held June 25, 2010. HEC Paris had the great honor to welcome some of the world leading scholars in Organization Theory and Sociology and contribute to the advance of research in Social Movements, New Institutional Theory, and Routine Dynamics.
The workshop received the support of the Society and Organizations research center (SnO), funded by the HEC Foundation. Building on a wide range of competences and disciplines, the SnO research center was created in 2009 to investigate both the society-related issues that organizations face and the organizational issues that society experiences.
The conference was made up of 5 sessions. Each guest speaker presented a paper (40/45 min) and was challenged by a prominent international scholar playing the role of provocateur, discussing and engaging the conversation with the audience (15/20 min).
Relating Routine Dynamics to Dynamic Capabilities: Learning About Routines Meets Learning Through Routines
Martha s. Feldman (U. of California, Irvine) - Provocateur: David Seidl (Zurich U.)
Opening the conference, Martha Feldman invited the participants to think about the importance of routines – the basic building blocks of organizing – in social movements. Social movement organizations engage routines to mobilize, recruit, protest, and make decisions. They need to change routines, when their membership or the environment evolves (e.g., when they succeed), and develop various routines to compete and cooperate with others. In the routine dynamics view, routines are considered as “generative systems”: parts of routines interact in a dynamic way, producing both stability (“same” routine) and change (“different” routine). Complementing the dynamic capabilities view, that mostly focuses on exogenous change, the routine dynamics perspective opens the “black box” of routines, emphasizing not only how one can learn about routines but also learn through routines. It also encourages looking at a broad range of routines rather than routines narrowly focused on production.
Setting the provocateur routine for the day, David Seidl questioned the concept of routine: what exactly are routines and what question does the routine concept help to answer? He also pointed out that the routine dynamics and the dynamic routines views adopt different perspective and ontological assumptions that make their integration problematic.
Under Pressure: Community Amplification of Protest and Corporate Response
Michael Lounsbury (U. of Alberta) - Provocateur: Julie Battilana (HBS)
Michael Lounsbury discussed the traditional institutional approach of structuration dynamics by introducing a community-based perspective of anti-toxics protests. Developing the under-theorized concept of institutional pressure, Lee and Lounsbury investigate how local activism affects community factors (social capital, social movement organizations’ resources), intensifying or weakening pressures on organizations. In doing so, they explore how protest and civic engagement affect the building of healthy communities. Using data on toxic releases of 118 facilities from 35 communities in Texas and Louisiana (1991-2003), they study the moderating effects of community resources (social capital vs. material/ organizational resources) on activism aimed at altering corporate polluting behavior. Results reveal that community-level social capital has robust direct effects on polluters’ behavior, suggesting that community level norms have a crucial effect on polluting organizations even in the absence of activism. They find that activism and organizational infrastructures are important for communities with medium social capital, but appear ineffective in case of either low social capital or high social capital.
As provocateur, Julie Battilana chiefly emphasized the diversity and heterogeneity of protests, which may also determine their direct effect on pollution. The audience raised several stimulating questions, mostly related to the boundaries of communities, potential spillover effects across communities (at national and transnational levels), and the sources of social capital.
Laws of Attraction: Regulatory Arbitrage in the Face of Activism in Right to Work States
Hayagreeva Rao (Stanford U.) - Provocateur: Erhard Friedberg (Sciences Po)
Social movement protesters and firms can be regarded as actors that strategically interact. In their study of Wal-Mart store openings (1997-2008), Rao, Yue and Ingram find strong evidence that Wal-Mart takes into account protesters’ regulatory opportunities when selecting new store locations. Focusing on regulatory differences across State borders in the United States, they observe that Wal-Mart, a non-unionized firm, is more likely to issue proposals to open new stores, and then to actually open new stores, within the borders of states with Right-to-Work (anti-union) laws when compared to similar areas where such regulations do not apply. In the triad formed by the firm, the protesters, and the local government, jurisdictional competition shifts power to firms, which appear to be more responsive than activists to regulatory arbitrage.
The triadic model of domain consensus helps shedding light on the interplay between social movements and target firms. However, as Erhard Friedberg remarked, activist groups might not be homogenous. They actually include a large variety of individuals and organizations with various backgrounds and goals that a more qualitative design may contribute to understand better. Additionally, the research setting reveals a puzzle: knowing that legislative heterogeneity empowers firms at the expense of society, why state regulations do not converge?
The Consequences of Boundary Spanning: Repression and Disbanding of US Women’s protest Organizations
Sarah Soule (Stanford U.) - Provocateur: Frank den Hond (VU U., Amsterdam)
Past research has shown that actors spanning social categories (e.g., stock brokers’ classifications, movies genres) can be subject to various penalties. Not only do they tend to spread themselves and cannot thus perform optimally, but they also loose some of the attention of their primary audiences that have trouble understanding what they actually do. Would such finding hold when applied at protest organizations? That is the question raised by Fassiotto and Soule when investigating women protests in the United States (1960-1995). They find that events that incorporate several claims or unite different protest groups tend to lead to more women arrests by police forces. In addition, protest organizations involved in such events have a lower likelihood of protesting in the future. The results suggest that, like for-profit actors, social movements actors and organizations may also be penalized for category spanning at both the event level (claims) and the organizational level (protest groups). As a result, movement coalitions may not always work.
The provocateur Frank den Hond reminded the audience that hybrid identities may fail, but sometimes also work (e.g., the SUV segment in the automobile market). He pointed out that the boundaries of the unit of analysis (a protest organization) needed to be carefully defined to avoid artifacts that may bias the observed results. Several questions were also raised in the audience. Aren’t there occasions where police arrests are beneficial to movements, as they attract the attention of the media? And isn’t increased repression a result of the political nature of protests involving more than one claim or one group or, alternatively, a consequence of the inherent lower level of group control in such protests?
When Movements Do Not Innovate
Francesca Polletta (U. of California, Irvine) - Provocateur: Quy Huy (INSEAD)
Francesca Polletta held the final session, introducing an exciting topic: when movements do not innovate. She discussed the prevailing view of social movement theory, traditionally useful to understand institutional change, which sheds light on the cultural obstacles preventing movements from innovating. Studying participatory democracy in six movement organizations and one multi-organizational coalition, she suggested that even when decision-making rules have proven counterproductive, founders didn’t modify them because this change would have jeopardized the very meaning of the relationships. As a result, social movements fail to innovate because activists are more invested in maintaining the integrity of relationships (e.g., friendship) than in preserving other schemas (e.g., participatory democracy as a new form of organization).
Concluding the day, Quy Huy stressed the narrative and emotional dimensions of movements, and the fruitful avenues for future research lying in their incorporation into social movement theory: do emotional investments always lead to dysfunctional inertia or can they be constructive under some circumstances? What criteria should we use to evaluate what is dysfunctional or constructive? Is it possible to modify emotional investments? The audience completed these suggestions arguing that analyzing successful cases of participatory democracy would be a great contribution to a failure-biased literature.
Report by Julien Jourdan & Lionel Paollella, HEC Paris
[1] Seminars co-organized by Rouen Business School (Damon Golsorkhi and Bernard Leca), Centre de Sociologie des Organisations, Sciences Po (Christine Musselin) and HEC Paris (Rodolphe Durand).



